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Three Wishes, the family-owned healthy cereal brand, is thrilled to introduce its first ever line extension with grain-free granolaAvailable now at natural grocery retailer, Sprouts, as well as Amazon (with more retailers to follow), Three Wishes Granola (SRP $7.99) is available in three tempting, better-for-you flavors: OriginalMaple Pecan, and Chocolate Almond.

Three Wishes Granola follows the brand’s ethos established in its line of cereal of being high in protein, low in sugar, and gluten- and grain-free. Utilizing nutritional ingredients like almonds, sunflower seeds, pumpkin seeds, monk fruit, and real maple syrup, the granola is as chock-full of flavor as it is healthy ingredients. Enjoyable as a convenient snack straight from the bag, in a bowl of milk, or layered in a decadent breakfast parfait, Three Wishes Granola draws on the brand’s commitment to making nutritious and nostalgic foods for children of all ages.

“Granola has garnered such a biased, healthy halo, when the majority of granola brands out there are actually just making dessert that’s pretending to be breakfast,” comments CEO and co-founder Margaret Wishingrad. “We knew there had to be a better option than oats coated in sugar, and set out to create an incredible tasting granola that was packed with protein, not sugar, and completely grain-free. This is truly something you can leave in the glove compartment and toss at your hungry kid without feeling bad about it.”

Three Wishes Granola is available in three delicious flavors:

  • Chocolate Almond: With only 3g of sugar per serving, Chocolate Almond granola not only allows snackers to eat chocolate for breakfast, it encourages it. As a serving suggestion, Three Wishes recommends sticking your hand right into the bag and eating it straight up – it’s that good.
  • Maple Pecan: Made with real maple syrup (and only eight other wholesome ingredients), Maple Pecan granola is as close as you can get to eating pecan pie for breakfast. The flavor shines in a bowl of milk, but it can be added to just about anything.
  • Original: Gluten-free and packed with protein, not sugar, Original granola is crunchy, nutty, and subtly sweet. It makes the perfect crispy topping on yogurt or a homemade smoothie 

The company’s first brand extension since inception in 2019 exemplifies the Three Wishes commitment to beingcereal disruptors and providing consumers convenient, better-for-you breakfast options: Born from the team’s quest to create the ultimate granola cluster for their cereal line, the research and development for grain-free and nutrient dense granola quickly pivoted from a granola cluster cereal add-in, to a full line extension following the roaring results from several rounds of taste testing.

“It was like the backup dancer stole the show,” noted co-founder and CMO Ian Wishingrad. “We started playing around with granola as a potential inclusion to one of our cereals. After the first taste-test we knew this granola we’d created was the main event. We never ended up producing that other cereal line we had in mind, but ran with the granola instead. It just tasted that good.”

In conjunction with the granola launch, Three Wishes is thrilled to announce an exciting and fashionable collaboration. Introducing “The Snack Strap,” the latest accessory from Frances Valentine, theNew York lifestyle brand foundedby friends Kate Spade and Elyce Arons: The brand-new adjustable, grommeted strap arrives on this season’s scene in an unlikely (and delicious) celebration of the granola launch.

The Frances Valentine handbag strap, made with premium leather and glimmering hardware, is now available in colors Light Pink, Hot Pink, and Yellow – all pairing perfectly with Three Wishes’ vibrant, resealable granola pouches (available in flavors OriginalMaple Pecan, and Chocolate Almond). Quite possibly this season’s “quota bag”, the Frances Valentine strap is now available for national purchase in limited quantities ($48) online here, with 100% of proceeds benefitting Girls Inc. of New York City, the non-profit that inspires all girls to be strong, smart, and bold by delivering life transforming programs to youth through New York City.

“We’ve been a fan of Three Wishes for years, and loved the idea of collaborating to produce a bag that’s just as delicious as it is chic,” commented Frances Valentine Co-Founder Elyce Arons. “This spring and summer, it’s all about functionality – our strap lets the stylish snacker take a better-for-you option on the go.”