As Dry January approaches, zero-proof beverages are taking center stage, but finding a spirit that imbibers feel compelled to sip beyond the popular month-long challenge can be, well, a challenge. Enter The Pathfinder Hemp and Root, the spirit-lifting elixir that doesn’t play by traditional rules of the no-alc category, prioritizing innovation over imitation without sacrificing character, flavor, or choice. The unique spirit is so versatile that it’s being used at cafés and top bars across the country in a variety of ways, adding botanical and herbaceous flavors to no-, low-, and full-ABV cocktails, as well as coffee beverages (see a few recipes below).
The Pathfinder Hemp and Root shines in everything from a no-alc Spritz, to a lower-ABV Espresso Martini, to a Cold Brew Old Fashioned, but it can also be taken as a shot sipped neat, served on the rocks, or used to modify a multitude of classic cocktails. In other words, it fits right into the back bar of imbibers’ favorite cocktail destinations as well as it does your home bar cart.
With spotlights in Men’s Journal, Refinery29, Tasting Table, The New York Post, Food Network, Forbes, Bloomberg Pursuits, The New York Times, Liquor.com, and Oprah Daily, as well as on-premise placements including New York’s Death & Co, Sunken Harbor Club, and Eleven Madison Park, Seattle’s Tavern Law and Renee Erickson’s Amaro sanctuary Barnacle, Manhattan’s Amor Y Amago, Brooklyn’s Hotel Delmano and Mace, The Pathfinder Hemp and Root has been hailed as bartenders’ favorite non-alcoholic elixir, cementing the brand’s cult-like status among direct-to-consumer and wholesale consumers alike.
The Pathfinder is steeped in the rich history of the American West with a liquid that is just as wild as the landscape and the people that inhabited it. Inspired by the age of apothecaries and the homemade remedies often employed by pioneers homesteaders and snake oil salesmen alike, The Pathfinder Hemp and Root equally hearkens to a bygone age as it raises the standard of flavor and quality in non-alcoholic spirits with an eye to the future. The Pathfinder Hemp and Root is fermented and distilled from hemp, which is then blended with an alchemy of wormwood, angelica root, ginger, sage, juniper, saffron, orange peel, and wild-crafted Douglas-fir, as well as natural terpenes, to yield a revolutionary spirit of both character and complexity.
SIGNATURE SERVES:
The Pathfinder Hemp and Root shines in a spritz, but this unique elixir lends itself to a multitude of delicious concoctions – and can even be enjoyed neat or over ice. For more recipe inspiration, please visit: drinkthepathfinder.com
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THE PATHFINDER SPRITZ
Ingredients:
- 2 oz The Pathfinder Hemp and Root
- ½ oz lemon juice
- Top with seltzer
Garnish: Lemon slice
Instructions: Serve over ice.
Glassware: Collins
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THE PATHFINDER ESPRESSO MARTINI
Ingredients:
- 1.5 oz The Pathfinder Hemp and Root
- 1.5 oz Vodka
- 1 shot espresso or cold brew concentrate
Garnish: Lemon slice
Instructions: Add ice and all ingredients to shaker, shake until chilled, strain into chilled martini glass.
Glassware: Martini
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PATHFINDER COLD BREW OLD FASHIONED
Recipe courtesy of Kraig Rovensky for Life On Mars, Seattle WA
Ingredients:
- 1.5 oz The Pathfinder Hemp and Root
- 1.5 oz Cold Brew Concentrate
- 4 dashes aromatic bitters
Garnish: Orange Peel
Glassware: Old Fashioned glass
Instructions: Serve on the rocks.
