From behind the bar to at-home sipping, one non-alcoholic spirit stands out as a trade and consumer favorite: The Pathfinder Hemp and Root ($39.99, 700ml). This Dry January, mindful imbibers can mix this zero-proof elixir in spirit-lifting cocktails with all the botanical flavor and none of the booze. The best part? The Pathfinder Hemp and Root isn’t just for Dry January – cocktail enthusiasts can enjoy this libation year-round in no-, low-, and full-ABV cocktails. Made from fermented and distilled hemp, Douglas fir, sage, juniper, saffron, wormwood, and angelica root, the unmatched herbaceous flavor, versatility, and good vibes can be enjoyed now.
The non-alcoholic beverage category, estimated to grow to $1,185B by 2030, sees a sizable shift in imbibers’ motivation for consuming alcohol affecting their buying choices. Last year, The Pathfinder Hemp and Root saw sales more than double over the holiday season (before Dry January even started) and sold out online – forcing retailers to ration supplies, with select stores limiting purchases to one bottle per customer. Hailed as the non-alcoholic Pappy Van Winkle by The New York Post, mindful imbibers are encouraged to buy a bottle online now – before it’s in high demand again this Dry January.
“The Pathfinder Hemp and Root has completely changed the beverage industry – no doubt about it. We’ve won over consumers, bartenders, and trade, most of whom were skeptics when we first launched!” Steven Grasse, co-founder, and creator of Hendrick’s Gin and Sailor Jerry Rum, commented. “The non-alcoholic space has exploded as more and more people decide to abstain from alcohol, and I’m confident this January will be just as insane as last year.”
The zero-proof elixir has gained cult status from features in outlets such as Food Network, Forbes, Bloomberg Pursuits, The New York Times,Liquor.com, and Oprah Daily and with noted bartenders nationwide — including Death & Co, Amor y Amargo, Zig Zag, PDT, Pacific Standard, and more. Dedicated fans of The Pathfinder Hemp and Root include two Tulsa-based trailblazers, Jeff Thompson and his now-wife Amber, who fell in love over a Pathfinder cocktail at Oklahoma’s only zero-proof lounge. This couple represents a microcosm of The Pathfinder Hemp and Root’s dedicated fan base that has continued to grow exponentially since its launch in 2021.
“The Pathfinder Hemp and Root isn’t trying to replicate what other non-alcoholic brands are doing – we zig when they zag,” said Guy Escolme, co-founder. “We don’t claim to be healthy or a part of the wellness space. Instead, we want to create a delicious zero-proof spirit that you can have fun with. Take it as a shot with friends, pour into a beer, or try it in coffee – the sky’s the limit!”
The Pathfinder Hemp and Root ($39.99/700ml) is now available for purchase online for nationwide shipping, and is currently available to enjoy at a growing list of bars and restaurants nationwide.
Imbibers can mix up The Pathfinder Hemp and Root’s three signature serves – recipes included below.
THE PATHFINDER SPRITZ
Ingredients:
- 2 oz The Pathfinder Hemp and Root
- ½ oz lemon juice
- Top with seltzer
Garnish: Lemon slice
Instructions: Serve over ice
Glassware: Collins
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GOLDEN HOUR HIGHBALL
- 2 oz The Pathfinder Hemp and Root
- ½ oz lemon juice
- top with dry ginger beer
Garnish: Lemon wedge garnish
Instructions: Serve over rocks in a glass
Glassware: Highball
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PF NEGRONI
- 1 oz The Pathfinder Hemp and Root
- 1 oz London Dry Gin
- 1 oz Campari
Garnish: Orange peel
Instructions: Serve over large cube in a rocks glass or fancy coupe
Glassware: Rocks or coupe
