September 28, 2023 – Jared Adkins, Founder and Master Distiller of Bluebird Distilling, the award-winning grain-to-glass distillery, is thrilled to announce a new partnership with the Jetty Rock Foundation, the 501(C)3 nonprofit arm of the coastal lifestyle and apparel brand Jetty. Available beginning today, September 18, 10% of proceeds from brand-new Breakwater Bourbon will be directly applied to the maintenance, protection and care of oceans and waterways. The exciting new spirit, inspired by late-summer fireside hangs, is now available for purchase on Bluebird Distilling’s online store nationwide, as well as on-premise at Bluebird Distilling, both Char & Stave locations in Pennsylvania, and select retailers in New Jersey and Pennsylvania for $54.99.
Combining Jetty’s commitment to quality-crafted goods and Bluebird Distilling’s dedication to creating world-class spirits, Breakwater Bourbon embodies the thrill of unforgettable journeys and remarkable discoveries made along the way. The well-aged, lightly smoked bourbon captures the flavors of coastal adventure and marks the shared appreciation for our environment shared by Bluebird Distilling and The Jetty Rock Foundation, whose work includes fundraising through community events, sponsorships, planned giving, private donations and sales of Jetty Rock Oysters.
“As an avid surfer, I’m a fan of the Jetty brand and admire the work that The Jetty Rock Foundation does to protect our oceans and waterways,” said Adkins. “It’s a thrill to be able to combine our passions to produce a spirit that gives back to this incredibly important cause – protecting and maintaining waterways on the East Coast.”
With a robust mash bill comprised of corn, wheat, rye, barley, and smoked cherry malt, Breakwater Bourbon is aged 5 – 7 years in charred American Oak and finished in Brazilian Amburana barrels. The spirit is available in a 750 ml size for $54.99, rings in at 90 proof and carries tasting notes of light smoke, sweet cherry, vanilla, baking spice, candied ginger, soft corn, vanilla, and toffee.
“We’re thrilled to partner up with a fellow ocean lover that shares our mission of maintaining healthy waterways,” said Jetty CEO and Co-founder Jeremy DeFilippis. “The smokiness and sweetness of Breakwater Bourbon pairs perfectly with our Jetty Rock Oysters from Barnegat Bay, and is even reminiscent of an oyster fresh off the grill.
Breakwater Bourbon is now available for purchase on Bluebird Distilling’s online store nationwide, and on-premise at Bluebird Distilling, both Char & Stave locations in Pennsylvania, as well as select retailers in New Jersey and Pennsylvania for $54.99, in addition to top on-premise bar and restaurant locations in Pennsylvania and New Jersey.
– Alex Branco