June 5, 2019- The Northern Liberties Business Improvement District (BID), established in 2018 to create opportunities for businesses and residential communities to ensure Northern Liberties stays a desirable place to live, work, shop, invest and visit, is launching a new “2nd Saturdays” weekly series including a myriad of neighborhood-wide specials, giveaways, hula hooping fun, music, art and more from 12-4 pm.
New branding will be visible throughout the neighborhood in the form of banners, branded store windows and new BigBelly trash cans wrapped in the design promoting Northern Liberties as a premier destination to shop, eat and explore – as well as to live and work.
Executive Director of the Northern Liberties BID, Kristine Kennedy, says, ““One of the core missions of the rebranding is to create a sense of place. We worked with J2 Design to find a brand identity and logo that speaks to what this neighborhood is all about: Off beat but on track.”
Attendees to the special pop-up and first 2nd Saturday of the season on June 8 can expect the following:
- Northern Liberties BID Pop-up at 2nd & Poplar Sts., with swag giveaways, DJ music • 12-4pm
- SpinCo Hula Hoopers at Liberty Lands park from 12-2pm.
- Lara & Joe Show musical performance from 2pm-4pm — location TBD.
- NLArts Big Chalk sidewalk activation at Urban Village featuring a 15’ chalk mural by artist Alexandra Overgaard (alexandraovergaard.com). Kids and adults alike can join in.
- Live Music — in various Northern Liberties bars including Standard Tap, El Camino Real, Urban Village Brewing Co. among others.
- D’Oliva evoo Pizza & Grill will treat attendees to $2 slices from 12-4pm; while other establishments will have special $2 offerings including Spuntino Wood Fired Pizzeria.
- Attendees making in-store purchases at select Northern Liberties shops during the 2nd Saturday launch should fill out a raffle ticket and enter to win a bundle of gift cards from retailers including Art Star, Casa Papel, City Planter, Flowers Etcetera by Denise, Once Worn Consignment, Penn Herb Co. Ltd, Stump, SWAG Boutique, Madison K Live Life Fun — worth up to $180.
Attendees will also find an interactive — augmented reality — experience created by local artist Eric Ashleigh (art director / founder / Comm-Union) on the fence outside the Cescaphe Ballroom at 923 N. Second Street. When the 100’ mural is viewed through a phone, the art is animated. Those wishing to view the augmented reality artwork should download the free app here: ARTIVIVE
2nd Saturdays will offer neighborhood-wide activations that run throughout the summer and into the fall with specials, offers, performances, exhibits and more from 12-4pm.
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– Johanna Ure